Cookie & Privacy Policy

Introduction

When you visit our website, information is collected about you, which is used to personalise and improve our content and to increase the value of the advertisements shown on the site. If you do not wish for information to be collected, you should delete your cookies (see instructions below) and refrain from further use of the website. Below we have elaborated on what information is collected, its purpose, and which third parties have access to it.

Cookies

The website uses "cookies", which are text files stored on your computer, mobile device, or similar, for the purpose of recognising it, remembering settings, performing statistics, and targeting advertisements. Cookies cannot contain malicious code such as viruses.

It is possible to delete or block cookies. See instructions at: minecookies.org/cookiehandtering

If you delete or block cookies, advertisements may become less relevant to you and appear more frequently. You may also risk the website not functioning optimally, and there may be content you cannot access.

General

Personal data is all types of information that can, to some extent, be attributed to you. When you use our website, we collect and process a number of such pieces of information. This occurs, for example, through ordinary access to content, if you sign up for our newsletter, participate in competitions or surveys, register as a user or subscriber, other use of services, or make purchases via the website.

We typically collect and process the following types of information: a unique ID and technical information about your computer, tablet, or mobile phone, your IP address, geographical location, and which pages you click on (interests). To the extent you provide explicit consent and enter the information yourself, we also process: name, phone number, email address, address, and payment information. This will typically be in connection with creating a login or making a purchase.

Security

We process your personal data securely and confidentially in accordance with applicable legislation, including the General Data Protection Regulation (GDPR) and the Danish Data Protection Act.

Your data will only be used for the purpose for which it was collected and will be deleted when that purpose has been fulfilled or is no longer relevant.

We have implemented technical and organisational measures to protect your data from accidental or unlawful deletion, disclosure, loss, degradation, unauthorised access, misuse, or other processing in violation of the law.

Purpose

The information is used to identify you as a user and to show you the advertisements most likely to be relevant to you, to register your purchases and payments, and to deliver the services you have requested, such as sending a newsletter. We also use the information to optimise our services and content.

Retention Period

Information is stored for the period permitted under applicable law and is deleted when it is no longer necessary. The period depends on the nature of the information and the reason for storage. It is therefore not possible to specify a general timeframe for when information is deleted.

Disclosure of Information

Data about your use of the website, which advertisements you receive and may click on, geographical location, gender, and age segment, etc., are shared with third parties to the extent such information is known. You can see which third parties are involved in the "Cookies" section above. The information is used for targeted advertising.

We also use a number of third parties for storage and processing of data. These parties process data exclusively on our behalf and may not use it for their own purposes.

Disclosure of personal data such as name and email address will only occur if you give your consent. We only use data processors within the EU or in countries that can provide adequate protection for your data.

Access and Complaints

You have the right to be informed of the personal data we process about you in a common format (data portability). You may at any time object to the use of your information. You may also withdraw your consent to the processing of your data. If the information processed about you is incorrect, you have the right to have it corrected or deleted. Enquiries regarding this can be sent to: mcc@mcmarketing.dk

If you wish to complain about our processing of your personal data, you may also contact the Danish Data Protection Agency (Datatilsynet).

If you no longer wish us to process your personal data, or wish us to restrict the processing of your personal data, you may also send us a request to the above email address.

Publisher

This website is owned and published by:

McKenna Marketing
CVR 44808390
Paradisaeblevej 4, 2500 Valby
Phone: 28 25 21 84
Email: mcc@mcmarketing.dk